Mô tả
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Contents
Unit 1: What is public relations?
Unit 2: Public relations activities
Unit 3: Public relations research
Unit 4: Careers in public relations
Unit 5: PR for non-profit organizations
Unit 6: Crisis communication
Unit 7: Public relations regulation
Unit 8: Public relations and marketing
Unit 9: Public relations for corporate responsibility
Unit 10: Financial public relations
Unit 11: Current issues in public relations
Unit 12: Strategy and change
The Teacher’s Book includes:
- Comprehensive teaching notes on all exercises to help teachers prepare effective lessons
- Complete answer keys to all exercises
- Full transcripts of listening exercises
- Facsimiles of Course Book pages at the appropriate point in each unit
- Photocopiable resource pages and ideas for additional activities
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